Beacon Falls, CT (December 15, 2020) . . . Goldenrod Corporation, a leading manufacturer and supplier of winding tools including shafts and chucks for the paper, plastics, film, and foil converting industries, has launched an all-new website.

The new website,, was part of a new branding campaign that also included a logo redesign and new advertising campaign.  The rebranding and advertising effort was managed by Next Step Communications Inc. of Kittery Point, Maine, and the new website was developed and launched by SpiderSavvy of Lexington, Kentucky.

“We are entering Goldenrod’s 35th year in business in 2021, so we thought it was a good time to refresh our image,” said Stephen Pretto, CFO at Goldenrod.  “We’re very pleased with the work that SpiderSavvy and Next Step have done for us.”

“The redesigned Goldenrod Website encompasses the current best practices in responsive Web design and search engine optimization,” said James McWhorter, Owner of Spider Savvy.  “It is built with website usability, scalability, and ease of maintenance in mind.”

Greg Hannoosh, President of Next Step Communications, said “The new Goldenrod logo features a new color and font, along with a dynamic image of a shaft.  It provides the company with a fresh new image as they head into their 35th year in business.  This modernized look is now being used in all Goldenrod advertisements and marketing materials.”

Since 1986, Goldenrod has been designing and manufacturing industry-leading differential winding shafts, multiple bladder air shafts, lightweight aluminum and carbon fiber shafts, reel spools, chucks, and safety chucks for processors in the North American paper, film, foil, and non-woven converting industries.  With headquarters in Beacon Falls, CT, Goldenrod is a partner with Svecom P.E. of Italy, the largest manufacturer of Air Shafts and Core Holding Equipment in Europe.  Together, Goldenrod and Svecom are the single largest manufacturer of winding shafts and chucks in the industry.

For more information about Goldenrod products, call toll-free 1-800 GOLD-ROD (465-3763) or (203) 723-4400, or visit the company’s web site at

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